TO THE ROOTS LOGO DESIGN + ILLUSTRATION

I worked closely with To The Roots owner Stephany Koch-Hazelrigg to bring her visions to life, creating a logo and accompanying illustrations for her growing business that embodied the spirit of labor, comunidad, cultura.

Labor: Stephany is the backbone of To The Roots, and her kiddo is her biggest inspiration.

Cultura: Stephany wanted to celebrate the interdependence, resilience and indigenous innovation embodied in the Three Sisters gardening method.

Comunidad: Community is central to the ethos of To The Roots, which empowers and builds community through education, intergenerational relationship-building, and care for the land.